Work

We're focused on delivering results.

Strategic Planning
• Developed enterprise-wide business intelligence blueprints to measure all marketing tactics.

Business Requirement
• Completed high-level and detailed business requirements for marketing databases.

Customer Lifecycles
• Performed in-depth analysis of acquisition, retention campaigns and enterprise loyalty programs.

Customer Experience
• Created quantitative scorecard including sentiment analysis of customer surveys.

Web Analytics
• Performed E-business review, providing best practices, emerging trends, and working reporting templates.

Marketing Automation
• Implemented multiple solutions including the delivery of core hierarchical business rules and segments.

Predictive Modeling
• Generated lift in incremental revenue for various multi-channel (print, email) marketing campaigns.